Alison Lutz Waldon
DIGITAL MARKETING STRATEGY
About:
I'm a client experience-focused marketer with over a decade of experience in hospitality and luxury services. My goal is to provide a customer journey that captivates my audience and generates revenue.
Contact:
AlisonLWaldon@gmail.com | 830-496-1652
Hello! I'm Alison
Creatively approaching my client's experience is the driving force behind my ability to create effective digital campaigns, write eye-catching copy and design marketing materials that spark the beginning of memorable experiences. My natural curiosity about the world means I am always up for an adventure or an opportunity to learn something new. My expertise in managing multiple projects and creative problem solving allows me to strategically develop the best solutions for your challenges.
Experience
2023 - Present
Shaner Hotels
Digital Marketing Manager
Strategic marketing partner for Marriott and Hilton resorts in the Florida Keys region, driving revenue through tailored campaigns, brand storytelling, and demand-generation strategies that elevate visibility and capture market share.
2019 - 2023
Omni Barton Creek Resort & Spa
Marketing Manager
Drove 127% increase in bookings and $1.3M in added revenue through targeted packages and digital campaigns. Led marketing for golf, spa, dining and retail, boosting booking conversion to 2.2% and organic web traffic by 23%. Developed successful “Holiday in the Hills” activation, exceeding room night goals by 133%.
2016 - 2019
Barton Creek Country Club Member Communication Coordinator
Developed loyalty email templates with a 46% open rate in 2018. Supported Omni Barton Creek Resort & Spa by promoting member events, generating $20K in summer concert ticket sales. Led redesign of marketing materials and website to align with new brand compass. Launched CRM tool to enhance member tracking and retention. Collaborated with corporate to manage member communications during a full property renovation.
EDUCATION
LAMAR UNIVERSITY
BAYLOR UNIVERSITY
MBA Marketing
Expected graduation 2025
B.A. Journalism (Public Relations)
Minor in Marketing
Dean's List, Merit Scholarship, CHIS Service Sorority
SKILLS, ORGANIZATIONS & HONORS
CERTIFICATIONS
AMA Professional Certified Marketer (PCM) in Digital Marketing/Certified Digital Marketing Professional (DCMP)
Google Ads Search Certification
SOFTWARE
Adobe Creative Cloud: InDesign, Illustrator, Photoshop
CMS: SiteCore, Tambourine, Wordpress, Milestone, Vizergy
Email: MailChimp, SendGrid, ConstantContact
Social: Sprinklr, Later, Hootsuite, Instagram, Facebook
Project and Team management: Asana, Basecamp, Microsoft Teams
ANALYSIS TOOLS
Google Analytics, Google Trends
SEO analysis
SAS Viya, Tableau, Excel
ORGANIZATIONS & HONORS
American Marketing Association, Austin Chapter 2022 - Present
Board of Governors' Award of Excellence, Omni Barton Creek Resort & Spa
Finalist 2017
Nominee 2018, 2017, 2016
EXPERTISE
DIGITAL MARKETING
From digital strategy and media buying, to creative development and execution, I have experience evaluating existing campaigns and advertising partners to help improve return on ad spend.
CONTENT STRATEGY
Developing content that drives results from product launch to maturity, I have created and executed strategic campaigns that produce outstanding results for resorts, spas, golf courses, small businesses, restaurants and more. I am also skilled at content development for SEO, AI and client experience.
FIELD MARKETING
I have experience working with remote teams based all over the U.S. and understand how quickly business needs can change in one day. I specialize in finding turnkey solutions and making long-term plans for marketing success.