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ALW

Alison Lutz Waldon

DIGITAL MARKETING STRATEGY

About:

I'm a client experience-focused marketer with over a decade of experience in hospitality and luxury services. My goal is to provide a customer journey that captivates my audience and generates revenue.

Contact:

AlisonLWaldon@gmail.com | 830-496-1652

Hello! I'm Alison

Creatively approaching my client's experience is the driving force behind my ability to create effective digital campaigns, write eye-catching copy and design marketing materials that spark the beginning of memorable experiences. My natural curiosity about the world means I am always up for an adventure or an opportunity to learn something new. My expertise in managing multiple projects and creative problem solving allows me to strategically develop the best solutions for your challenges.

Experience

2023 - Present

Shaner Hotels

Digital Marketing Manager

Strategic marketing partner for Marriott and Hilton resorts in the Florida Keys region, driving revenue through tailored campaigns, brand storytelling, and demand-generation strategies that elevate visibility and capture market share.

2019 - 2023

Omni Barton Creek Resort & Spa
Marketing Manager

Drove 127% increase in bookings and $1.3M in added revenue through targeted packages and digital campaigns. Led marketing for golf, spa, dining and retail, boosting booking conversion to 2.2% and organic web traffic by 23%. Developed successful “Holiday in the Hills” activation, exceeding room night goals by 133%.

2016 - 2019

Barton Creek Country Club Member Communication Coordinator

Developed loyalty email templates with a 46% open rate in 2018. Supported Omni Barton Creek Resort & Spa by promoting member events, generating $20K in summer concert ticket sales. Led redesign of marketing materials and website to align with new brand compass. Launched CRM tool to enhance member tracking and retention. Collaborated with corporate to manage member communications during a full property renovation.

EDUCATION

EDUCATION

LAMAR UNIVERSITY

BAYLOR UNIVERSITY

MBA Marketing

Expected graduation 2025

B.A. Journalism (Public Relations)

Minor in Marketing

Dean's List, Merit Scholarship, CHIS Service Sorority

CLIENTS
SKILLS

SKILLS, ORGANIZATIONS & HONORS

CERTIFICATIONS

AMA Professional Certified Marketer (PCM) in Digital Marketing/Certified Digital Marketing Professional (DCMP)

Google Ads Search Certification

SOFTWARE

Adobe Creative Cloud: InDesign, Illustrator, Photoshop

CMS: SiteCore, Tambourine, Wordpress, Milestone, Vizergy

Email: MailChimp, SendGrid, ConstantContact

Social: Sprinklr, Later, Hootsuite, Instagram, Facebook

Project and Team management: Asana, Basecamp, Microsoft Teams

ANALYSIS TOOLS

Google Analytics, Google Trends

SEO analysis

SAS Viya, Tableau, Excel

ORGANIZATIONS & HONORS

American Marketing Association, Austin Chapter 2022 - Present

Board of Governors' Award of Excellence, Omni Barton Creek Resort & Spa

Finalist 2017

Nominee 2018, 2017, 2016

EXPERTISE

EXPERTISE

DIGITAL MARKETING

From digital strategy and media buying, to creative development and execution, I have experience evaluating existing campaigns and advertising partners to help improve return on ad spend.

CONTENT STRATEGY

Developing content that drives results from product launch to maturity, I have created and executed strategic campaigns that produce outstanding results for resorts, spas, golf courses, small businesses, restaurants and more. I am also skilled at content development for SEO, AI and client experience.

FIELD MARKETING

I have experience working with remote teams based all over the U.S. and understand how quickly business needs can change in one day. I specialize in finding turnkey solutions and making long-term plans for marketing success.

CONTACT
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